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2011年9月15日星期四
PR With Videos?
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?[ What is this? ]
02/06/2009
Video a part of PR since TV started
PRs always looking for ways to use media
Did "Video News Releases" (VNR) for years
VNRs are very expensive - needs to be broadccast quality
Not cost effective
One done for a medical devise was in the hundreds of thousands of dollars
"Will it blend" videos cost almost nothing - a few hundred dollars; take a look at them on YouTube, seen by millions of people
Intercontinental interviewed their concierge - cost very little
Flip video - $229 for HD version - http://www.theflip.com/
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Learn How To Optimize Press Releases
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PR Without Newspapers
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01/23/2009
Newspapers continue to shrink and disappear.
In the past, PR professionals have used newspapers as a major outlet of their message. But if the newspapers aren't there, who do you do "public relations" with??
Technorati Tags: pr, newspapers? back to index
2011年9月14日星期三
Get Found In Videos
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01/30/2009
Universal search
PR people need to be interested in search
Video can get found easily in search engines
YouTube second biggest search engine
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Feedburner To Google Migration
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02/24/2009
Google has mandated that all Feedburner accounts be moved to Google and accessed with a Google account login.
This video shows how to make the move.
Technorati Tags: feedburner, google, migration, rss metrics? back to index
Socialize Your Content With News Feeds (RSS)
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05/05/2009
Using news feeds on your content can increase the way your messages spread into social media websites and networks.
Learn how RSS (news feeds) interact with social networking sites like Facebook and Twitter.
Social media is all about sharing content. To take your news content distribution to the next level make it easy for people using the social web to save and share your content.
Find out more? about RSS?feeds in this tutorial
If you need help implementing feeds in your newsroom call Mary Anderson 626 793 4911
Technorati Tags: news feeds, rss, social media, social networking? back to index
The Marketing Power of RSS
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12/28/2008
A webinar given by Sally Falkow, President of PRESSfeed, about how to use RSS as a powerful marketing tool.
View video ?
Technorati Tags: RSS, marketing, tool? back to index
Online Press Rooms
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02/13/2009
Journalists using online tools more and more
Jakob Nielsen says there are still problems w/ online press rooms or medida rooms
That's a disaster if a journalist looks at your press room and can't use it and leaves
Bulldog says PR people using social media more
Journalists using RSS more - 20% reading RSS feeds
Alomost 50% of online journalists subscribe to 5 or more feeds
Go to Proactive blog and read about what journalits want
http://falkow.blogsite.com/public/item/224277
http://falkow.blogsite.com/public/item/224873
http://www.marketsentinel.com/blog/categories/charlene-li
Put news in a feed (Charlene Li - put your press releases in a feed)
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